Novartis ties up with Exhealth to promote ‘No Tobacco Campaign’ in Dubai

Recent WHO reports indicate that tobacco use continue to kill more than 5 million people worldwide each year and this number is expected to grow. Novartis a leading pharmaceutical company in the region along with ExHealth is rolling out No Tobacco Campaign 2010, 15th May – 11th August, a three month initiative in UAE to highlight issues of smoking and to implement a tobacco free nation.

Exhealth offers premium one-stop solutions for health-related industries in the region. Headquartered at Dubai HealthCare City, the organisation offers a full range of services related to healthcare media, marketing, public relations, events, publications and project and management consultancy, as well as providing bespoke services for the medical tourism industry. Aiming to surpass its clients’ goals, ExHealth’s mandate is to offer creative, adoptable and result-oriented solutions to stakeholders. Comprised of a team of media specialists with a background in healthcare, ExHealth is uniquely positioned to understand the specialist needs of its clients and the intricacies of the regional healthcare sector.

Focused solely on healthcare Novartis offers a diversified portfolio to best meet these needs: innovative medicines, cost-saving generic pharmaceuticals, preventive vaccines, diagnostic tools and consumer health products. Novartis is the only company with leading positions in all these areas. In 2009, the Group invested approximately $7.5bn in R&D activities

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