The World Diabetes Day will be supported in the UAE by a major community health initiative which is now in its third consecutive year.
Know Diabetes 2010, a month-long programme of entertainment, education and health screening activities, commenced on 1st November and will mark the World Diabetes Day on November 14. The popular event will conclude on 30th November 2010. Last year’s edition successfully provided 25,000 health checks in UAE.
Supported by Dubai Healthcare City, the Know Diabetes 2010 has three main components that have been designed to reach as many people as possible across the emirate, with the first being a mall-based program of activities taking place at Dubai Festival City. The aim of this aspect of the program is to enlighten families about the diabetes through entertainment and educational activities.
The second takes the form of a corporate wellness drive during which visits will take place at workplaces and institutions around Dubai offering health screening, advice and counselling. This year, a specially commissioned Know Diabetes vehicle will take the corporate aspect directly to employees – an initiative that has been endorsed by Commercial Bank of Dubai, the main sponsor of Know Diabetes 2010.
The third component of the campaign is the Continuous Medical Education (CME) programme for doctors who will be conducted in Dubai and Abu Dhabi this month end or post-campaign.
The World Diabetes Day theme for the period 2009-2013 is diabetes education and prevention, with the campaign slogan for this year being ‘Let’s take control of diabetes now.’ World Diabetes Day is the primary global focus date for the condition and Know Diabetes 2010 is participating with an extensive program of activities that has been designed for all ages.
WAM