Dubai – VLCC, the leading wellness brand in Middle East and South Asia, has launched exclusive health camps to fight obesity in the UAE. Observing World Heart Day, which is marked globally every year on September 29, VLCC aims to create awareness about the adverse effects of obesity on the heart. As part of this initiative, VLCC centers are offering free health, wellness and medical tests to their clients and their family members. The camp will run across VLCC centers in the UAE until the first week of October.
“Statistics show that obesity or being over-weight is the direct cause of 23 per cent of heart diseases across the globe,” says Prafull Dwivedi, CEO, VLCC International. Commenting on the health camp, Mr. Dwivedi said: “We are very pleased to run these health camps by which we can urge people to be proactive about their health, conduct health check-ups and make a positive change in their lives.”
“Obesity is a major threat to society today as it is both the cause as well as the symptom of major 
As part of the wellness camps, VLCC is conducting free cholesterol, blood sugar and blood pressure tests across its centers in the UAE in association with other leading medical centers. The leading wellness brand is also offering a BioCheck Basic Lab Test at a highly-subsidized rate. The package comprises of 45 tests including complete blood count, diabetes screening with fasting blood sugar, lipid profile of total cholesterol, HDL cholesterol, LDL cholesterol and Triglycerides, renal profile of blood urea nitrogen, creatinine, bun/creatinine ratio, uric acid, calcium, liver function profile such as aspartate aminotransferase (AST), Alanine aminotransferase (ALT), Gamma glutamyl transferase (GGT),, Bilirubin – total, direct and indirect, alkaline phosphatase, total protein, albumin, globulin, and albumin/globulin ration, thyroid profile consisting of Triodothynine (T3), total thyroxine, and Thyroid Stimulating Hormone (TSH) and urine analysis.
“At VLCC, we are committed to preventive healthcare and are extremely passionate about motivating people to stay fit. Such health camps are part of our ongoing initiative to create a healthy society. Obesity can result from a number of factors that include poor lifestyle, diet, heredity or even hormonal imbalance. At VLCC, we believe that the best time to go for a proper health check-up is just when you don’t need one. By inviting our clients to conduct complete health check-ups, we aim to help them understand their body better. Our objective is to get to the root of their health problems, so that it can be treated immediately and effectively, and the person can go on to live a more healthy life,” Mr. Dwivedi further added.
Nutritionists at VLCC would also meet with clients as part of the health-camp to provide personalized recommendations for a balanced and customized diet plan that helps lower cholesterol and include fibre rich diets that are heart-friendly. Customers can also meet physiotherapists to learn about cardio-workouts for a healthy heart. Cardio workouts help in increasing Basal Metabolic Rate (BMR) which will accelerate calorie-burning as well as weightloss.
As a leading player in the wellness domain, VLCC is currently present across over 300 locations in 120 cities in 16 countries through its VLCC Slimming, Beauty & Fitness Centres, the VLCC Institutes of Beauty & Nutrition and the VLCC Personal Care line of skin-care, body-care and hair-care products.