The Supreme Council of Health (SCH) held a workshop to develop a systematic communication plan of action for Qatar’s National Health Strategy which is first of its kind in the country.
The workshop was attended by high officials from the Supreme Council of Health in addition to more than 20 stakeholders from media, academics as well as public relations specialists from the public and private sectors in the country.
Effective implementation of the National Health Strategy 2011-2016, which is the fruit of strategic planning and a product of comprehensive consultations, lasted for six months with elite group of specialists. This requires an active national communication strategy in place to communicate to the society and to stakeholders in the field of health care services, explained Dr Faleh Mohammad Hussain, Assistant Secretary General for Policy Affairs at the Supreme Council of Health in his welcome note. The workshop was held to develop a joint prospective for the goals and aspects of the National Communication Strategy in the health field for the coming five years.
This initiative arises from recognising the role and importance of the expertise of national competencies as media specialists, academics and public relations officials for the benefit and prosperity of Qatar, further said Dr Faleh.
The importance of an integrated approach to communication that ensures consistency with the overall National Development Strategy communication efforts was highlighted through a presentation at the workshop.
Dr Juliet Ibrahim, Director of assessment and planning explained that Qatar National Health Strategy aims at setting a comprehensive world-class health care system, as well as moving form the central to community system by providing appropriate and timely services along with enforcing the health care system to be preventatively more effective.
The Minister of Health and Secretary-General of the Supreme Council of Health H E Abdulla bin Khalid Al Qahtani has previously stressed on the fact that a strong communications strategy is vital for the successful implementation of 35 projects that will lead to changes across the entire healthcare system resulting in a comprehensive world-class healthcare system accessible to the whole population.
The formulation of Qatar’s National Health Strategy 2011-2016 is inspired by the Qatar National Vision 2030, which was launched in October 2008, and Qatar’s National Development Strategy 2011-2016.
The National Development Strategy sets the short, medium, and long term plans and policies that will help achieve the ambitious objectives of the National Vision 2030, which was approved by the Emiri Decision No. 44 in 2008.
The Peninsula