Kuwait tops healthcare advertising spend

A study by the Pan Arab Research Centre in Dubai estimates the total advertising spend value of the whole healthcare sector in the GCC at $162m, 9% of which comes from the UAE, Khaleej Times has reported. ‘This is for the period from January to September of this year.

The full-year estimate could reach some $215million,’ general manager of the centre, Sami Raffoul told the UAE’s first conference on health advertisements. Forty-one percent of the estimated total is on Pan Arab media, 12% in Saudi Arabia, 29% in Kuwait, and 9% in other GCC countries, he said.